Meet the New Good Guys

Meet the New Good Guys

At V Collective, every product is handpicked with intention. From thoughtful formulations to the people and values behind them, we seek out brands that give a V! Brands that care as deeply about what they create as how they create it. Meet some of the newest additions to the Collective. 

TAHNYC was born from founder Irene Barsky’s personal journey with severe skin sensitivities and allergies. After struggling to find skincare free from fillers and unnecessary additives, she set out to create formulas centered on skin health and powerful actives. Today, TAHNYC is known for its peptide-powered, filler-free approach to skincare.

Happy Plant Botanicals was founded by Jennifer Dohmlo, inspired by her rescue dogs, Scally and Blue. Built on the belief that skincare can create a positive impact beyond ourselves, the brand donates a portion of sales to grassroots animal rescue organizations while creating vegan, plant-based products with sustainability in mind.

PLANT DOG began with Gigi, a beloved dog whose wellbeing inspired a new approach to pet care. Founded in Dorset, Vermont, the brand creates thoughtfully crafted wellness products designed to support the health and happiness of our furry companions. Their mission is simple: to help pet parents care for their dogs with confidence.

Founded in Oregon, I Body Love & Co. was created by Ke'ona from a love of creativity, connection, and sustainable self-care. Through refillable products and custom scent experiences, the brand invites people to slow down and create something uniquely their own. Their approach blends beauty with low-waste living, making everyday rituals feel more intentional.

Microjoy was inspired by the small moments of joy that often go unnoticed in our busy lives. Founded during the pandemic, the brand embraces the idea that wellness doesn’t have to be overwhelming—it can begin with tiny moments of care each day. Through functional mushroom formulations, Microjoy aims to support focus, calm, sleep, and overall wellbeing.

Founded in Chicago, Orglamix creates handcrafted beauty products in small batches using thoughtfully sourced ingredients. With a commitment to cruelty-free practices and mindful formulation, the brand believes beauty should be good for people, animals, and the planet alike.

Inspired by the botanicals of Hawaiʻi, Sweet ʻŌkole Soap Co. creates low-waste body care designed with sensitive skin in mind. This female- and minority-owned business focuses on non-toxic, microbiome-friendly products that care for both people and the environment.

Created by Alison Vandergriff who has over 15 years of experience in the beauty industry, Unwind Apothic was born from a desire to bring together luxury and clean ingredients. The brand crafts eco-conscious bath, body, and fragrance products—including alcohol-free perfumes and colognes—designed to elevate everyday rituals while remaining gentle on the skin.

Here's to supporting the small brands that care deeply. We hope you love their products, and their missions, as much as we do <3

With love,

V Collective

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